More than 10 per cent of New Zealanders now identify as vegetarian – and the rate is higher in one island.
More than one in 10 Kiwis now say they are always or mostly vegetarian, up two percentage points from 2011.
The figure comes from a poll carried out by Roy Morgan Research which also found a much higher rate of vegetarianism in the North Island than the South Island.
The poll carried out among people aged 14 or older found 10.3 per cent of New Zealanders overall described themselves as mostly or always vegetarian.
That was up from 8.1 per cent in 2011.
In the North Island the figure was 11.1 per cent up from 8.4 per cent while in the South Island it was 7.8 per cent up from 6.9 per cent.
The proportion of men identifying as vegetarian leapt to 9.3 per cent from 5.7 per cent while among women the figure was up one percentage point to 11.3 per cent.
The results indicated a generational divide with vegetarianism more common among those aged under 34.
In the 14-24 age group 13.3 per cent were always or mostly vegetarian – in the 25-34 group it was 13.8 per cent.
For those aged 35-49 it was 8.1 per cent and for those 50-plus it was 8.7 per cent.