that’s a headline i never thought i’d write, but scientists are reporting on work to find artificial flavours that replicate salt, sugar and m.s.g…
for years i’ve had this see-saw deal going with weight..
but recently i’ve become an anti-sugar nazi, and i’ve cut back on use to a large degree (y’have to read labels)
when you have products like small pottles of low-fat yoghurt(good for school lunchs, didn’t ya know?), that have 21 gramms of sugar in them, lite-licks ice-cream with a staggering 200 and something grams of sugar in it, and you can’t find an ice-block that is not a lump of frozen, flavoured sugar..well, any lipservice paid to fighting obesity in our fair land is just that, eh?
(and as for these over-active children being groomed for future drug addictions by feeding them ritalin..well try taking out the sugar from their diet folks..you’ll be amazed)
since becoming an ant-sugar nazi i have been watching this excess weight just fall off me; (i’m thinking of marketing it as the “fuck off sugar, and walk the dogs diet”; it’s real simple folks, just read the labels..and do a bit of gentle walking/strolling (don’t strain/damage those joints though, pace yourselves)
you’ll find that the enjoyment of the walking increases as the amount you carry around lessens..
but, “what about flavour and taste”, i hear you say..well you just have to use your brain/imagination…but an example that ends your practice of pouring liquid sugar down your gullet,(as in fruit juices etc), but still lets you go yum! (the nipper will confirm this), are the low-cal cordials put out by barkers..they still have some sugar but nothing compared to all the others..and they taste good..
you should start checking labels for sugar content, just as an exercise, and it will blow your mind the amount of this crap that food manufacturers/retailers flog to us and our kids..
n.b. a healthy themed label should ring alarm bells and make you look extra closely; as in low-fat and pictures and claims of fruit content..
the stat to judge on is sugar per serving size; or they give it to you as content per 100ml or whatever; with those ones you have to multiply the figure by ten to give an accurate figure..what the manufacturer deems to be a serving can also be a bit suss…be vigilant..
n.b. start questioning/complaining to supermarkets and food companies 0800 numbers..it dosen’t take many of them to happen to get alarm bells ringing in marketing departments..
and of course, those companies that have the foresight to seize this opportunity for themselves, to pull the sugar from their products, will do very well, because this is the way of the future, and they can be the first cabs off the rank..
so the news that food scientists are developing flavours to feed our addictions to these tastes is good news; and this has the best chance of ending/doing something about our obesity problem, of anything i’ve heard/seen…
y’know it’s a bit of a cliche now to say that we are what we eat; but it is true..and if we are pouring ounces(!) of this crap down our throats every day, well….
of course the bastards who make and sell us this rubbish won’t change their ways voluntarily..sugar costs bugger all, and the bottom line is all, eh?
it is going to take changes in law, and public attitudes, (and the availability of mimicing flavours), for this to happen, but it will..
(i have already written on this topic; the great sugar scam..they are filed under op-ed or health)