he’s trying to help them ‘sell the war’ to the american people and the world…
gee..i guess this could open a debate about the ‘moralities’ of/in the advertising world..eh..?
instead of calling whats going on in iraq a war or invasion..kevin roberts(head of saatchi), recommends calling it the “..fight for a better world..”
there..that feels better …dosen’t it..?
how to pretend to have the moral high ground…
still..that is advertising…in this case selling the unpalatable to the unwilling….
(except in this case there is a fair bit of ‘collateral damage’….that’s ad-speak for killed men , women, and children..
“unfortunate caualties of the ‘fight for a better world’..?….mr roberts..?..”