tv1 the other night showed a doco on the sugar industry, subverting and tainting health guidlines on their product.
the doco focussed on their sleazy dealings with the various international bodies but did not examine sugar itself.
now i consider myself fairly up to speed on the issue of eating well (vego/vegan, organic when possible/affordable etc)
but last weekend i realised i’ve been totally sucked in by tip top.
see, i’ve had the habit for some years of buying fru ju iceblocks for my son and myself.
(i was just relieved to find an ice block/ice cream with no animal bits in it; dont ask!)
and the name sounds so good; fru ju; abbreviation of fruit juice; it must be good for you; right?
(the ice blocks contain single figure percentages of actual fruit juice)
then last weekend i read the lable on a fru ju and noted sugar content of 21g. i didn’t think g could possibly stand for gram so i phoned the tip top 0800 number.
yes, i was told, the g did stand for gram; but that this was a mix of natural and refined sugar.
i asked what the mix was; they didn’t know, but got back to me and told me the pineapple fru ju has 2.5 grams of natural sugar and 19 grams of refined sugar.
i was gobsmacked; 19 gramms of refined sugar in iceblocks, and we have a child/adult obesity problem! (imperial; 14 gramm=1/2 oz.)
and it’s not just tip top; all the brands sell this, what some would view as, poisonous rubbish.
i have now become a sugar nazi and am reading labels with a renewed zeal.
it’s obvious the food manufacturing industries are out of control and seriously deluded if they think they will be able to continue indefinitly putting profits above the health of their customers.
they really need to get cracking and voluntarily put their houses in order.
this sugar issue is lining up to be the next big revolution in food/eating.
still having the desire for an ice block the son and i went and checked out the freezer at our local shop.
there was nothing there that does not contain similar amounts/more refined sugar.
and of course many items at the supermarket contain what could be viewed as excessive amounts of sugar.
so, check it out people, and complain.