“…If you’ve recently traded in your Colgate toothpaste for a tube of Tom’s of Maine in an effort to be more environmentally friendly – your money is still going to the same company.
Tom’s of Maine, a popular line of natural toiletries, is owned by Colgate-Palmolive – a Fortune 500 company with $15 billion in revenues last year.
Tom’s of Maine is not the only earthy beauty company backed by a major American corporation.
Rather, it’s a common trend in the world of personal care products.
Another example is Burt’s Bees – that ubiquitous line of organic balms and butters launched in the 1980s by Burt Shavitz – a Maine beekeeper who lived in a turkey coop and sold his bees’ honey from the back of his truck.
Fast-forward nearly 30 years and what was once a little collection of handmade soaps and lotions is now a factory-produced beauty line adored by hippies and hipsters alike-
-and owned by the Clorox Co. – another Fortune 500 company with more than $5.5. billion in revenues last year.
Similarly, behemoth Johnson & Johnson owns Aveeno, L’Oreal owns The Body Shop –
– and Estee Lauder owns both Aveda and Origins, among other brands…”
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