“..Tolstoy wrote in War and Peace that ‘kings are the slaves of history’.
And when the “king” in question depends on the patronage of happy customers for his well-being –
– his monarchy is also a slave to public opinion.
Unfortunately for Burger King – which intends to renounce its American status for tax purposes –
– neither history nor public opinion is on its side.
In fact – if social media is any gauge – the Burger King’s American subjects are downright pissed..”
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