“..Cameron Slater and his Whale Oil Beef Hooked website have some passionate advocates.
But Slater presents some risks as part of a public relations strategy.
For instance DB Breweries was this week trying to distance itself from Slater – after revelations in the Nicky Hager book Dirty Politics –
– while the chief executive of the Food and Grocery Council Katherine Rich – was also keeping her head down.
Both are alleged to have used Whale Oil to criticise opponents – though both have denied asking their PR representative to have items placed on the site.
But the Israeli Embassy in Wellington is relaxed about picking Slater – a climate change denier – to cover the World Science Conference in Israel.
Despite the bad publicity – it believes Slater is ‘fair-minded’ and ‘spiritual’..”
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