Advertising campaigns behind diet drinks from Coca-Cola – Pepsi and Dr. Pepper have long promoted the idea that consumers are taking the healthier – more weight-conscious option when it comes to choosing their favorite sodas.
Diet Coke emphasized its drink has ‘no sugar – no calories’.
Diet Pepsi tried launching its slender ‘skinny’ can only a handful of years ago.
And Diet Dr. Pepper’s ‘Lil Sweet’ mascot is no subtle nod to the product’s supposed ability to shrink those who drink it.
But this past October six lawsuits were filed in federal courts in New York and California arguing that the makers of Coca-Cola – Pepsi and Dr. Pepper are engaging in misleading and unlawful marketing practices of their diet beverages – as these drinks contain ingredients that raise the risk not only of weight gain but of developing serious health problems.