The Las Vegas massacre has already surpassed the carnage at Pulse Nightclub in Orlando, Fl. as the largest mass shooting in U.S. history.
At least 58 people have been killed and more than 500 treated for injuries – their blood still drying on the Vegas strip outside the Mandelay Bay Casino.
The nation is reeling for the second time in as many years but not its gun manufacturers.
As of Monday morning stocks for more American Outdoor Brands – previously Smith & Wesson and Sturm – Ruger & Co. were up 7 and 6 percent respectively.
These numbers will come as little surprise to lobbyists and industry insiders.
Data indicate that gun sales spike in the wake of mass shootings – as consumers stock up in anticipation of government reforms limiting access to the kind of weapons used in massacres like the one at Oregon’s Umpqua Community College two years ago.
The irony of course is that substantive gun reform never seems to materialize – even after the execution of 20 children at Sandy Hook Elementary School in Connecticut.
Earlier this year Trump actually signed a bill into law overturning an Obama-era regulation making it harder for people with mental illnesses to purchase a firearm.