Hugh Hefner – the iconic founder of Playboy magazine – has died aged 91 – Playboy Enterprises has said.
Playboy Magazine was founded by Hefner more than 60 years ago as an upscale men’s magazine – combining images of nude women with in-depth articles – literature and interviews.
‘Hugh M. Hefner – the American icon who in 1953 introduced the world to Playboy magazine and built the company into one of the most recognisable American global brands in history – peacefully passed away today from natural causes at his home – The Playboy Mansion – surrounded by loved ones’ Playboy confirmed in a statement.
‘He was 91 years old’.
Hefner – often referred to as ‘hef’ passed away at the Playboy Mansion in Los Angeles.