(ed: and of course this all also happens here in new zealand – and that stroppy children are medicated up to the gills on the low-rent speed – ‘ritalin’ – and other equally head-fucking versions of meth..is a direct outcome of that heavy marketing by big-pharma – with most doctors eager to play along/reap the benefits/push the pills..)
The doctors who do the diagnosing and prescribing of ADHD and its many drugs are another key link in the marketing chain employed by big pharmaceutical firms.
Drug companies typically hold ‘professional development’ seminars for doctors where the benefits of the firm’s new products are touted.
New York Times reporter Alan Schwarz described one such meeting sponsored by Shire to promote Adderall XR – in which a psychiatrist from Denver paid by the company to speak proceeded to give inaccurate information about ADHD and Adderall XR to the seventy-five doctors attending.
According to Schwarz’s report the doctor told his colleagues to educate their patients on the lifelong nature of the disorder – despite evidence that many if not most individuals cease to meet the criteria for ADHD after adolescence.
He also claimed that stimulants were not drugs of abuse (despite the fact that they are restricted by the federal government because of their abuse potential) and that side effects of Adderall XR were ‘generally mild’ despite clinical evidence of insomnia – significant appetite suppression and mood swings.[iv]
Big Pharma also influences doctors’ decisions about ADHD drugs through the frequent contacts that physicians have with company sales representatives.