When Big Content met Big Tech the deal was sealed.
The highly concentrated tech sector and the highly concentrated entertainment sector may squabble over how much of the money from art goes to which industry but they’re both in firm agreement that as little as possible of that money should go to the artists who created the work that they’re selling.
Artists sometimes can leverage their fame to command higher pay but the artists who are famous enough to pull this off are a sub-one-percent rounding error of all working artists.
Everyone else is left in an increasingly concentrated sector with less and less leverage.
The best part?
12% is an improvement.
Before the internet came along it was seven percent.
There are two things we could do to improve artists’ share of the income from their work: