Cialdini’s principles of persuasion have long been applied to marketing and business management.
Successfully winning people over in every field from politics to the workplace he says can come down to the right word in the right place.
If you are presenting an idea at work and you want to get your team on side – whatever you do don’t ask for their opinion on it Cialdini says.
‘When we ask someone for an opinion that person takes a half step back from us and becomes a critic’.
Instead of using the word opinion you should ask for advice on your plan.
‘That person takes a half step forward because the word ‘advice’ asks for their collaboration’.