‘Humblebragging’ makes people dislike you more than outright boasting – according to researchers at Harvard and the University of North Carolina Chapel Hill.
Humblebragging – which is bragging that is unsubtly masked by humility self-deprecation or complaint – doesn’t fool anyone the new study found.
Is is a self-presentation strategy that the researchers say is very common but was understudied.
Lead researcher Ovul Sezer from the University of North Carolina says humblebragging can be expressed in one of two ways.
It can be a display of humility like ‘I’m so shocked my new book is a bestseller’ or ‘Why do I always get asked to work on the most important assignment?’
Or a complaint like: ‘I’ve got nothing to wear after losing so much weight’ and ‘I hate that I look so young – even a 19-year-old hit on me!’