Financiers may have been sceptical initially about the idea but they now find the economics appealing.
Bekmambetov calculates that Unfriended made $65m on a budget of roughly $1m.
This is also a way into filmmaking for outsiders who wouldn’t otherwise have the opportunity to direct their own movies.
Bekmambetov’s production company – Bazelevs – is staging contests which allow anyone to submit pitches.
The winners will get their projects fully financed and produced.
Orson Welles famously described filmmaking as ‘the biggest electric-train set any boy ever had’.
Put it to Bekmambetov that Screenlife means throwing away most of the toys that make filmmaking such an adventure and he doesn’t agree.
He has been on huge sets on films like Wanted with hundreds of technicians and extras as well as big name stars.
That was ‘fun’ at the time – but he is now looking for something else.