Have you heard?
Millennials have killed the canned tuna industry.
Because apparently we don’t own can-openers.
Over the weekend the Wall Street Journal reported that canned tuna consumption is way down – it’s declined by 42 percent in three decades and has dropped four percent just in the last five years.
And tuna companies – particularly the big three — StarKist Co. – Bumble Bee Foods LLC and Chicken of the Sea International — are not happy.
While the companies spoke about rebranding efforts such as trying out new flavored tuna packs and innovative packaging to appeal to a younger consumer base – their more realized strategy is one we’ve seen over and over in recent years: cluelessly scapegoating millennials for the sake of one’s shrinking business.
‘In a country focused on convenience – canned tuna isn’t cutting it with consumers’ WSJ reported.
‘Many can’t be bothered to open and drain the cans or fetch utensils and dishes to eat the tuna.
‘A lot of millennials don’t even own can openers’ said Andy Mecs – vice president of marketing and innovation for Pittsburgh-based StarKist – a subsidiary of South Korea’s Dongwon Group’.