A new book reveals how longhaired radicals reinvented American cuisine.
• Plant-based protein. ‘Whether with pulses – shoots – grains – seeds – soy or even algae – everyone from tiny start-up companies to big brands is looking for clever new ways to add a protein punch’ declares the UK supermarket chain Waitrose in its 2018 trend report.
Ya don’t say.
Hippies have been fixated on plant proteins since Frances Moore Lappé published Diet for a Small Planet way back in 1971.
The book was an alt-food landmark – Kauffman notes – inspiring generations to go vegetarian.
It provided a critique of meat production that holds up today: Why waste grains and beans by feeding them to cows when we can just eat them ourselves?