Sunday saw 3 News hit its lowest ratings in four years – drawing in only about 124,000 viewers.
Ratings haven’t been this low for the news show since this time in 2011- when on October 8 ratings plummetted to 117, 120.
A Mediaworks spokesperson said the ratings were impacted by Bathurst – ‘which has always been a strong drawcard for TV3’s audience’.
But commentators say there is a bigger problem facing TV3.
TV ratings site Throng editor Regan Cunliffe says while the numbers aren’t quite as low as last time – they’re certainly enough to be worried about and not just on these isolated occasions.
‘If you look at all the news data TV3 for a long time have been absolutely slaughtered by TVNZ’ he says.
(ed:..i’ll give tv3 a free heads-up as to why i have stopped watching them..it stems from my annoyances at them for repeating what i have just seen on prime news.
..as an (admitted) news-junkie..i consider it an insult to my intelligence..and the height of arrogance on their part..to think they can just take the piss by essentially just repeating what has just already been seen..just a few minutes before..
..i am sure the bean-counters orgasmed in their designer jeans at the idea of merging the prime news and the tv3 news teams..(‘think of the inherent efficiencies!’ they exulted..)
..but they are/were wrong..and i would submit that i am not the only one insulted by their treatment of viewers..so that would account at least in part for their continuing shedding of audience..
..and i’ll give tv3 another free heads-up…their news-content is crap..(with tvone being only marginally better..)
the real news..once you remove the padding of sport..and weather..(lordy lordy..!..the fucken weather..!..why the fuck do tvone have about three weather segments in their news..why don’t they just call it the fucken ‘weather-hour’..?)..
the real news is that there is actually bugger-all news in that hour..
..and if they want an idea of how to do a decent news-show..i suggest they watch that other offering on their channel..the weekend show 360..
..in that half-hour is packed more news/information than you will get from tv3 news in a week..1/2 hr vs. 7 hours…
..but i fear they are past saving..and will just continue on their merry way..shedding more viewers all the while..and still wondering ‘why?’…