Three months after its free trial began – users of Apple’s Spotify rival must decide whether to start paying for it.
What are the pros and cons?
The people most willing to pay for a music-streaming subscription may be the toughest for Apple to sign up then. But we’re in the minority: 20 million Spotify subscribers plus six million on Deezer – three million on Rhapsody/Napster and an unknown number paying for Rdio Tidal and other rivals.
There are hundreds of millions more people streaming music for free on services like YouTube – SoundCloud and Spotify’s free tier.
So if you’re looking for a paid streaming service Apple Music is worth paying for. But if you’re happy getting your music for free you’ll probably want to save yourself £9.99 a month.
Apple’s challenge is to change your mind and while it’s made an encouraging start there is more work to do.
Oh and one more thing … if you’re a trial member it’s worth noting the New York Post claims that around half of the 15 million trial members of Apple Music haven’t turned off its auto-pay option.
So if you’re one of them you might want to check you’re not making your choice by default.