Have you ever asked yourself why an everyday ‘value’ chicken can now be cheaper pound for pound than bread?
Cheap chicken has become the ‘healthy’ meat of choice for most shoppers and sales are booming – up 20% since 2000 in the UK.
But is it really either cheap or healthy?
Producers who use intensive methods are not financially accountable for the harm they cause.
The apparently cheap price tag of industrial chicken does not include any of the costs related to pollution of the environment – destruction of natural capital – greenhouse gas emissions or the damage to public health resulting from such systems.
It turns out that low-cost chicken isn’t cheap at all.