(ed: of course to tackle childhood and adult obesity big-food must be regulated..
a sugar-tax only on this sugar-laden crap will make not a whit of difference..
the only think that will work is to set maximum levels of sugar/salt in any product sold – sorted..!..)
But one factor leaps out: greed.
The problem is not gluttony by a generation of Augustus Gloops but the avarice of the Willy Wonkas who press junk food on consumers – then profess surprise at the results.
The tactics of big food are – as the global health organisation Vital Strategies points out in its report Fool Me Twice – strikingly similar to those of big tobacco over the years.
But big food has the advantage that everyone needs to eat while no one needs to smoke and that a biscuit does not damage health as a cigarette does.
Thus these companies tell us that we should not restrict individual freedom – that it is up to people to show self-discipline and that their products are fine as occasional indulgences.
Never mind that they present family-size packs as if they are suitable for individuals (nor that highly processed foods packed with salt and sugar tend to be cheaper to produce – store and deliver – as well as being habit-forming).