Juice crawls are just one of many booze-free events in the US catering to millennials who are ditching the hooch in favor of clarity.
Floyd is on a juice crawl – a monthly event in which participants hop to three different shops and sample more than 19 flavors with names such as ‘Purple Rain’ and ‘Dr Feelgood’ from 2oz plastic cups.
It’s just one of many booze-free activities that have popped up in major US cities to serve a growing number of young people who are ditching the hooch.
This group is not full of recovering addicts but rather people who value mindfulness – and green juice.
For those 35 and under cutting back on booze no longer means social suicide.
In addition to juice crawls there are now sober day raves – alcohol-free bars – boozeless dinner and dance parties and a sober social network that organizes group outings and launched a dating app so popular it has temporarily shut down.
The long line outside of Shine – a booze-free event that combines food – water with ‘Australian flower essences’ – meditation and ‘enlightertainment’ (music – a talk and a film) is full of people who either do not drink or are trying to cut back.
Since 2014 when the gathering was first launched in LA Shine has spread to New York and now regularly sells out to crowds of more than 100 people who the founder describes as ‘mindful tastemakers’ and ‘spiritually curious’.