Braun – a former Atlanta party promoter – has become the central figure in the current teen-pop explosion. Teen-age girls and even some parents recognize him as the college dropout who discovered Bieber on YouTube and then shepherded him to worldwide stardom.
For the past three years Bieber with his soulful voice – silky hair and hip-hop vocabulary (‘swag – swag – swag’), has occupied the spot once held by Justin Timberlake and Elvis Presley –
– singing blue-eyed soul to the screaming tween masses. Infatuation with him is often described as Bieber Fever.
Source: Teen Titan – The New Yorker