The internet runs on ads. And now that our phones are our online everything, the mobile ad business is booming.
The global mobile advertising industry grew 65 percent last year, according to a new report from the Interactive Advertising Bureau. It was worth a whopping $31.9 billion in 2014 – up from $19.3 billion in 2013. And it is expected to keep on growing.
‘Mobile devices are at the center of consumers’ lives across the globe and these numbers reflect brands’ increasing recognition that this medium holds great power’ says Anna Bager IAB senior vice president.
But it wasn’t always such a sure bet that ad dollars would follow users to mobile.