(ed: bloody hell..!..didn’t see that one coming..)
Some industry messaging efforts are so heavy-handed they end up highlighting their own PR tactics more than the message they are trying to convey.
That’s the problem with ‘Food Evolution’ a new documentary by Academy Award-nominated director Scott Hamilton Kennedy and narrated by Neil deGrasse Tyson.
The film opening in theaters June 23 claims to offer an objective look at the debate over genetically engineered foods but with its skewed presentation of science and data it comes off looking more like a textbook case of corporate propaganda for the agrichemical industry and its GMO crops.
That the film’s intended purpose was to serve as an industry-messaging vehicle is no secret.
‘Food Evolution’ was planned in 2014 and funded by the Institute for Food Technologists – a trade group – to culminate a multi-year messaging effort.