vidence of the slow death of the American newspaper has lost its news value in recent years – rather like evidence of the warming of the earth’s atmosphere.
As with global warming – we know what we’re losing but remain paralyzed – unable to take significant steps to stop it.
The topic comes up on certain occasions: when a media company sees its stock tumble – lays off a significant percentage of its employees – tries (and often fails) to sell itself – merges with another conglomerate to increase ‘efficiency’ pretends to be some other kind of company with a hipper brand – hires a CEO famed for his or her ‘turnaround’ capabilities or hands pages over to a right-wing billionaire to use as a daily propaganda pamphlet.
Otherwise the news is like the weather: It’s getting worse and worse and yet life goes on as if none if this is really happening to us.
But it is.
Since the Pew Research Center took over the extremely useful “State of the News Media” reports the annual examination of industry trends has come to function like a doctor who reminds her patient that no matter how well he may feel – the cancer inside is spreading.