the new zealand meat mono-economy is heading for the gurgler..
over the next five yrs the whole global meat/dairy market will start to be uber-ed..
..there is some serious economic disruption coming down the line..
..there are a brace of companies with very deep pockets (one i reported on last wk has $200m from backers – including the likes of bill gates..)
..and what they are all racing to bring to market is vegetable-protein-based fake-meats that are indistinguishable from the real thing..
..and a few have done it – have succeeded in making fake meat that looks/cooks/tastes like animal-flesh..
..and here is the rub..that will be much healthier to consume – and much much cheaper to make..than meat derived from animals..
..and as for the dairy industry…a new york based company (backed by one of the big-food companies in america) – is about to bring to market vegetable-based ‘milk’….
..and here is the rub with that one..it also looks/tastes/makes cheeses etc…indistinguishable from the animal bye-product ..and is also much cheaper to produce than milk from cows..
..and the final clincher is that is has a long shelf-life and does not need to be chilled..
..this is expected to hit the market in 2017..
(there is also news today of an nz based company ‘sunfed meat’ who are making ‘chicken’ based on peas…(!)..what a ripper..!..and what a brave new (vegan( world we are facing..)
..so if you factor all that in..and the fact that plant-protein has none of the health downsides that come from eating animals and their dairy bye-products ..
..and then think on a bit..and do the financial-equations/comparisons..
..one thing becomes very clear…
..the nz meat/dairy mono-industry is heading for the crapper…
..it ain’t ‘if?’..it’s ‘when’..
(and don’t just believe me..a fed-farmers spokesperson acknowledged the other day this upcoming economic-tsunami..and when asked what would they do..he mumbled something about having to focus on ‘niche-markets’..(i guess they would be those markets that prefer their ‘meat’ to be much more expensive and to have negative-health outcomes for them..(!)
….so what should nz do..?…should we sit in the headlights like frozen possums..waiting to be run over..?
..and how about our politicians..?..they are so mired in ignorance they are still advocating expanding the dairy industry..(!)..so clearly looking there is no good – they don’t have a fucken clue..
..the only ray of sunshine in this scenario (funnily enough) is the film director james cameron..
..he is a vegan and he has bought a brace of dairy farms in the wairarapa..and is converting them back to growing real food..
..and the interesting thing is that he is experimenting with a whole heap of different crops..seeing which ones work best/easiest after a dairy-conversion..
..and my understanding is that he is making the results of these experiments open-source…the results will be shared..
..all something to think about over yr bacon…eh..?
..but one of the real worries i have is for iwi – those iwi who are sinking their treaty-settlement money into the dairy industry..chasing what is (given this upcoming uber-ing/disruption) fools’-gold …
..and when the economic impacts of this hit – i fear that those iwi are going to see their treaty settlement monies going down that same gurgler..
(..if anyone reading this has connections in that world – i would really appreciate if they could pass these warnings on..)