Our burger is made from simple all-natural ingredients such as wheat – coconut oil and potatoes.
What makes the Impossible Burger unlike all others is an ingredient called heme.
Heme is a basic building block of life on Earth – including plants – but it’s uniquely abundant in meat.
We discovered that heme is what makes meat smell – sizzle – bleed and taste gloriously meaty.
Consider it the ‘magic ingredient’ that makes our burger a carnivore’s dream.
Because we use 0% cows the Impossible Burger uses a fraction of the Earth’s natural resources.
Compared to cows the Impossible Burger uses 95% less land – 74% less water and creates 87% less greenhouse gas emissions.
And it’s 100% free of hormones – antibiotics and artificial ingredients.
The ‘Impossible Burger’ is a plant-based burger that tastes like meat and bleeds like meat.