(ed: this is excellent news – i have been vegan for quite a while – but i always knew mass-conversion to veganism was/is a pipe-dream – and this is the answer/solution to the problem –
-this and the plant-based meats indistinguishable from the real thing that are also just over the horizon are what will end the slavery of animals..
and that is very very good news..
of course the animal-slavery based export industries in new zealand will go down the gurgler..
so the gummint had better get their thinking caps on sorting out viable ways to convert those animal-slavery farms back to growing real food..eh..?
‘cos the animal-slavery based industries in new zealand are about to see disruption of their business-model – that they cannot yet imagine..
‘clean meat’ – a brilliant marketing-name..eh..?..and a name/image that should make animal-slavery based farmers blood run cold..eh..?..)
Meat grown in a laboratory could be on restaurant menus by the end of the year one manufacturer has claimed.
In vitro animal products – sometimes referred to as ‘clean meat’ are made from stem cells harvested via biopsy from living livestock which are then grown in a lab over a number of weeks.
Some environmentalists believe the process could be the key to reducing global warming with one study predicting it could lower harmful greenhouse emissions by 96 per cent.
And the first products could be available for human consumption within months according to Josh Tetrick – CEO of clean meat manufacturer JUST.Chicken nuggets – sausage and foie gras created using the technique could be served in restaurants in the US and Asia ‘before the end of 2018’ he told CNN.
(ed: for me – as a long-time vegan and strong on animal-rights – on closing down the animal concentration-camps – this apparent dilemma of animal-welfare vs. g.e – is pretty much a no-brainer..
i can handle a bit of g.e. – if it means/heralds a seachange for those animal concentration camps..
and as this is ‘meat’ that fools the most ardent carnivore on taste/smell/texture grounds – a major reason to continue to farm animals is gone…
then of course the light environmental-footprint no nasty pesticides/antibiotics etc. – make it a home run..
and that is good news..g.e. or no g.e..)
Replacing meat with plant-based substitutes is one thing foodies and animal rights activists can agree on.
The Impossible Burger has had a charmed honeymoon period.
Crowds of foodies surged into fancy eateries to try it.
So did investors: Impossible Foods brought in $75 million during its latest investment round.
Now the backlash is here.
The activist organizations Friends of the Earth and the ETC Group dug up documents which they claim show that Impossible Foods ‘ignored FDA warnings about safety’ — and they handed them over to the New York Times.
The ensuing story depicted Impossible Foods as a culinary version of Uber — disrupting so rapidly that it’s running ‘headlong into’ government regulators.
In reality Impossible Foods has behaved like a pedestrian food company – working hand in hand with the FDA and following a well-worn path to comply with an arcane set of rules.
So why isn’t this story a nothingburger?
In a word: GMOs.
You see – soy leghemoglobin or SLH – the key ingredient that makes the Impossible Burger uniquely meaty – is churned out by genetically modified yeast.
One day soon people will choose to consume food from farmed animals or switch to milk – eggs and meat grown from cells in factories.
(ed: rod oram here profiles the near/future inevitable destruction of our three staple-industries – meat/dairy/tourism – facts/realities that most in those industries (and politicians – even ‘green’ ones..!..f.f.s..!) seem yet to be totally unaware of..
(the two recent ‘green’ examples of this unawareness are – the new green mp barry coates(?) was speaking at this sustainablity-panel-talk/lecture by/from various notables put on by the business school @ auckland uni that i attended –
– and on the subject of agriculture emission etc. he just shrugged his shoulders – and said no solutions were in sight..(!) (colour me gobsmacked..!..was his ‘expertise’/was he there because he is a green mp.?..and that’s it..?
‘cos he sure knows s.f.a. about what is just over the horizon for ‘agriculture’ – (the new ‘milk’ is due to hit the global-markets next year..f.f.s..!..it looks/tastes/bakes etc. exactly the same as cow-stuff – is much cheaper to produce – much ‘greener..no animals are hurt..and does not need to be chilled..(!)..hello..!..dairy-futures..!)
..and i must confess his ignorances on/around this dismayed me – he and other green mp’s clearly need to do some bloody homework/start paying attention to what is going on.
the second green party example was metiria turei on the paul henry show last week – when asked about the future of agriculture/what to do about ag-emissions/what could ‘we’ do – she had no answers…and she banged on about bloody public-transport..(!)..(as an aside – henry gave her an easy ride..let her get away with no answering)
and aside from the bleeding obvious answer to the hapless/handwringing of the question (from the individual) of ‘but what can i do?’ –
(the answer of course is that the ‘individual’ can stop eating animals/byeproducts..and they can do that today..eh..?..people are not ‘hapless’..there is something they ‘can do’..)
of course the fact that turei herself eats animals/bye-products could have some bearing on her not giving that answer..
(as an aside – as do most green mps..(!)..anyone else see anything wrong with that picture..?..how could they be more examples of ‘not walking their talk’.?
i mean..are they that seriously addicted to eating flesh..?…would vegan-interventions help them..?..call me..!..)
..but anyway – i am just banging on here..’cos the arrival of plant-based ‘meats’ and milk etc. will obviate the need for them to stop eating their ‘flesh’..they will be able to have their ‘flesh’ and still be green..
(disclaimer: i have been vegan for about 18 yrs – but i am also realist enough to know that the world was not going to voluntarily turn vegan – so/but i am welcoming these market-forces’/plant-based meats/byeproducts disruptions to the animal cruelty industries – i am welcoming them with open arms and little cries of joy – ‘cos i see an end to that industrial-cruelty on animals..)
so turei/coates had no answers/and clearly has/had no knowledge of these massive game-changers just over the horizon for those industries..(or is not talking about them.?..(!).i dunno..!..colour me flummoxed..!..eh..?)
the author of this piece (rod oram) was at that talk-down talkfest @ auck uni – and at the very end made a cryptic comment about future choices on food – and i am glad he is now using his pulpit to alert the still ignorant/unaware..
..but that was about it..from all of these ‘experts’/luminaries on this subject – (collective heads in sand or what..?..)
i walked out of that talkfest throwing my hands up in the air @ the ignorances of all observed..
..there is a train coming down the tracks for the flesh-industries – at full speed and with whistle blowing..
..but in the main they seem to be all totally oblivious to all of that noise..
Kiwis – along with everyone else on the planet – have to make big decisions about which technologies to embrace and which to reject.
The choices are only getting harder and more frequent as science accelerates at an exponential rate.
The day is rapidly approaching, for example when people will either choose to keep consuming milk – meat and eggs from farmed animals or switch to such foods grown from cells in factories.
(ed:..i am actually more excited by the plant-based meats – for obvious ‘vegan’ reasons..and it is the plant-based meats that were recently tested by food-critics etc @ a restaurant in new york and deemed to be indistinguishable in taste/texture etc from animal flesh..)
While cellular agriculture will be abhorrent to some others will welcome it for its vastly reduced environmental impact – on animal rights grounds or for economic reasons.
Commercial products from cellular agriculture are imminent – starting with meat.
New Harvest – a New York City venture capital firm and a leader in the field – argues for the benefits here nz2050.com/NewHarvest.
One of its startups is Perfect Day – a synthetic milk company – nz2050.com/PerfectDayMilk.
Such extraordinary change is possible thanks to the extremely rapid convergence of multiple branches of science.
(ed:..so welcome to your/our future – of course our meat/dairy/tourism industries will be largely swept away – that much is a certainty..
..what comes next.?..is the big question we/those industries should/need to be asking..eh..?..
..as it is now they are just standing on the rail-track – unable to even hear the whistles/noise from that approaching train..)
the new zealand meat mono-economy is heading for the gurgler..
over the next five yrs the whole global meat/dairy market will start to be uber-ed..
..there is some serious economic disruption coming down the line..
..there are a brace of companies with very deep pockets (one i reported on last wk has $200m from backers – including the likes of bill gates..)
..and what they are all racing to bring to market is vegetable-protein-based fake-meats that are indistinguishable from the real thing..
..and a few have done it – have succeeded in making fake meat that looks/cooks/tastes like animal-flesh..
..and here is the rub..that will be much healthier to consume – and much much cheaper to make..than meat derived from animals..
..and as for the dairy industry…a new york based company (backed by one of the big-food companies in america) – is about to bring to market vegetable-based ‘milk’….
..and here is the rub with that one..it also looks/tastes/makes cheeses etc…indistinguishable from the animal bye-product ..and is also much cheaper to produce than milk from cows..
..and the final clincher is that is has a long shelf-life and does not need to be chilled..
..this is expected to hit the market in 2017..
(there is also news today of an nz based company ‘sunfed meat’ who are making ‘chicken’ based on peas…(!)..what a ripper..!..and what a brave new (vegan( world we are facing..)
..so if you factor all that in..and the fact that plant-protein has none of the health downsides that come from eating animals and their dairy bye-products ..
..and then think on a bit..and do the financial-equations/comparisons..
..one thing becomes very clear…
..the nz meat/dairy mono-industry is heading for the crapper…
..it ain’t ‘if?’..it’s ‘when’..
(and don’t just believe me..a fed-farmers spokesperson acknowledged the other day this upcoming economic-tsunami..and when asked what would they do..he mumbled something about having to focus on ‘niche-markets’..(i guess they would be those markets that prefer their ‘meat’ to be much more expensive and to have negative-health outcomes for them..(!)
….so what should nz do..?…should we sit in the headlights like frozen possums..waiting to be run over..?
..and how about our politicians..?..they are so mired in ignorance they are still advocating expanding the dairy industry..(!)..so clearly looking there is no good – they don’t have a fucken clue..
..the only ray of sunshine in this scenario (funnily enough) is the film director james cameron..
..he is a vegan and he has bought a brace of dairy farms in the wairarapa..and is converting them back to growing real food..
..and the interesting thing is that he is experimenting with a whole heap of different crops..seeing which ones work best/easiest after a dairy-conversion..
..and my understanding is that he is making the results of these experiments open-source…the results will be shared..
..all something to think about over yr bacon…eh..?
..but one of the real worries i have is for iwi – those iwi who are sinking their treaty-settlement money into the dairy industry..chasing what is (given this upcoming uber-ing/disruption) fools’-gold …
..and when the economic impacts of this hit – i fear that those iwi are going to see their treaty settlement monies going down that same gurgler..
(..if anyone reading this has connections in that world – i would really appreciate if they could pass these warnings on..)