(ed: for me – as a long-time vegan and strong on animal-rights – on closing down the animal concentration-camps – this apparent dilemma of animal-welfare vs. g.e – is pretty much a no-brainer..
i can handle a bit of g.e. – if it means/heralds a seachange for those animal concentration camps..
and as this is ‘meat’ that fools the most ardent carnivore on taste/smell/texture grounds – a major reason to continue to farm animals is gone…
then of course the light environmental-footprint no nasty pesticides/antibiotics etc. – make it a home run..
and that is good news..g.e. or no g.e..)
Replacing meat with plant-based substitutes is one thing foodies and animal rights activists can agree on.
The Impossible Burger has had a charmed honeymoon period.
Crowds of foodies surged into fancy eateries to try it.
So did investors: Impossible Foods brought in $75 million during its latest investment round.
Now the backlash is here.
The activist organizations Friends of the Earth and the ETC Group dug up documents which they claim show that Impossible Foods ‘ignored FDA warnings about safety’ — and they handed them over to the New York Times.
The ensuing story depicted Impossible Foods as a culinary version of Uber — disrupting so rapidly that it’s running ‘headlong into’ government regulators.
In reality Impossible Foods has behaved like a pedestrian food company – working hand in hand with the FDA and following a well-worn path to comply with an arcane set of rules.
So why isn’t this story a nothingburger?
In a word: GMOs.
You see – soy leghemoglobin or SLH – the key ingredient that makes the Impossible Burger uniquely meaty – is churned out by genetically modified yeast.