If you don’t believe that synthetic milk and meat is making its way to a plate near you then the working half of your brain is not getting much of a workout.Synthetic meat will take longer to be truly accepted.
The politics of eating meat run so biologically deep in humans it is already being heartily resisted by some – namely the industry – but eventually the economic and environmental ethics will win.
Where does that leave pasture-based farming?
Precisely nowhere different from the environmental and social factors facing them now.
Dairy farming and milk production is squarely staring down the barrel of an increasingly intolerant public – which is feeling far less inclined to accept polluted waterways and animal welfare abuses.
Meat production is also facing an array of challenges – not least around water usage.
A single pound of beef takes on average 1800 gallons of water.
We all love the notion that we’re living in a green and bucolic land – eating non-suffering environmentally-sustainable steaks and drinking our bodyweight in ethical milk.
It’s a fantasy.
Factory farming has put paid to that.