(ed:..as an animal-welfare vegan i welcome the plant-based meats -for obvious reasons – but i also acknowledge the economic-disruption/chaos this is going to cause the animal-based industries..worldwide..but really..there is s.f.a. o’connor or the industry can do about it..
the environmentally-destructive/animal-welfare-free ‘meat’-industries – are sunset industries..
and o’connor would be wise to focus on aiding ‘farmers’ to transition to growing real/plant-based foods – and not just breeding/fattening animals..)
O’Connor – who is also the Labour electorate MP for West Coast-Tasman – said his big push for the first term of the new Government was for the development of strategic visions and plans for every sector of the primary industries.
‘We’ve got better at working faster – producing more – but we’re not quite sure which direction we’re heading’ he said.
Some ‘big challenges’ facing the industries included ‘alternative proteins’ and the use of genetically engineered (GE) plants.
In the US there was ‘huge investment’ in plant-based meat and alternative milk products involving companies such as Coca-Cola – O’Connor said.
A company called Impossible Foods was marketing its plant-based patties as more environmentally friendly than traditional meat alternatives for hamburgers.
‘Because we use 0 per cent cows the Impossible Burger uses a fraction of the earth’s natural resources’ – Impossible Foods says on its website.
O’Connor said he took seriously the threat from those alternative meat and milk products.
‘This is real.
It’s either a threat or an opportunity depending on how we react to it’ he said.
“The big question for us as food producers: Will future discerning consumers – who are prepared to pay more for their food – want a more environmentally friendly product or a more natural-based product’.
(ed: or will they eschew animal-sourced ‘meats’ altogether..?..i’m picking ‘c’..eh..?..)