columnist rachel stewart – russel norman – green party politicians all need to get up to speed with what is just around the corner for the nz dairy export industry..
later this year on supermarket shelves will appear a product called ‘perfect day’..(previously called ‘mufree’ (geddit..?..you soon will..)
this is a plant-based milk unlike any other..not just another soy/almond/whatever milk substitute..
this is a milk indistinguishable from the animal-sourced one – it tastes the same..can be made into cheeses/whatever..the same as the animal-sourced one..
is much much cheaper to produce..no environmental costs..no shitting in rivers etc..no half a million calves slaughtered every year in nz so the humans can get the milk intended for them..
and it doesn’t need to be chilled..
and this is just the first of a tidal wave of plant-based dairy products and ‘meat’ heading our way..and one that will wipe out our dairy industry..in the not too distant future..
there will be no need for countries to pay for the import of meat/cheese etc from the other side of the world/nz..when it can be made locally in a warehouse/factory just down the road from where it is consumed..much cheaper to make/buy..much more environmentally ‘cleaner’..no need for the costs of/from raising then slaughtering animals..
the nz dairy industry is currently in the same position as the bridle/saddle-makers/stable owners/horse-breeders when the first motor vehicles appeared on the scene..dominant/’good businesses’..but not for very much longer..
and the outcomes of/from this will be devastating for nz
and make no mistake..the plant-based ‘meat’ is also indistinguishable from the animal-flesh one..blind testing already done has proven that..
and the fast-food chains will be the first to go for this..for the basic reason their customers won’t know/care about the difference..and once again..much much cheaper for them to buy than the animal-sourced stuff..
pure economics will be a driver of this..a cheaper/better product is about to hit the market – and do away with what came before..
so..there will be a hell of a lot of cheap dairy farms on the market soon..those late comers/queen st farmers who borrowed big to cash in on the white-gold rush will be some of the first to go to the wall..but most others will follow soon after..
and i have real concerns for those iwi who have ploughed their treaty settlement monies into chasing what will soon turn out to be fools’ gold..they stand to lose the lot – and to be back to square one..
and as a mildly interesting/amusing aside..i have been a vegan for about 20 years – and a vegetarian for avout 15 years before that..mainly for animal-rights reasons,,
but the whole rationale for that/those choices/way of life will also be swept away..
there will be no need to be vegan..’cos all/most of the products will be plant-based..so ‘problem solved’
vegans are about to go the way of the abolitionists who fought against human-slavery in england/america etc..
slavery in those places ended..no more need for abolitionists..
animal-slavery will end..(for purely economic reasons/rationales)..so no more need for vegan animal rights activists..
and funny story..!..like the dairy/animal-parts industries..most of those/my fellow vegans also do not yet realise this..
but also like the dairy farmers/industry..they will soon enough…
i am just sitting here watching/waiting for this trainwreck to happen..
‘cos ‘happen’ it will..no matter what anyone does/says/currently thinks..
these are the facts i wish stewart/norman/greens etc. would get up to speed on..