Some of New Zealand’s most indefatigable campaigners against poverty and injustice have issued the invitation.
What struck me about the planning is that it involves ‘a draft communications resource that will draw on the latest research about framing, political communication and what works and what doesn’t when it comes to changing people’s minds’.
In a country that once prided itself on social mobility for ordinary people it is telling that we now need such concerted efforts to get the public to care enough about inequality.
Yet as the invitation explained ‘we’ve convinced a growing number of people that income inequality is one of New Zealand’s biggest problems. But if we’re going to turn that concern into the momentum for real change we’re going to have to persuade a whole lot more people’.
So what has caused today’s hard-heartedness?
Three decades of neo-liberal politics has changed Kiwi outlooks.
There is also the greed and fear of the housing market – distractions like the flag campaign and Mr Key’s personal life – compassion fatigue brought on by 24/7 media and probably many other factors as well.
Nevertheless responsible political leadership could make a big difference.