Doomsaying has become as unsatisfying a pastime as wondering when the drought will end.
Maybe it’s no surprise then that many tech workers in San Francisco turn to psychics for a glimpse of the future. Or that psychics in turn are rebranding themselves as spiritual therapists – executive coaches and corporate counselors. The trend is common enough to be spoofed on HBO’s Silicon Valley where the show’s fictional tech CEO confers with a spiritual guru. Meanwhile real-life tech execs are increasingly candid about their spiritual hygiene: Salesforce CEO Marc Benioff endorses yoga – LinkedIn CEO Jeff Weiner advocates mindful meditation – and the late Steve Jobs – a student of Buddhism – was mentored by a Zen priest.
The San Francisco Yellow Pages list 128 psychics and mediums in the city – there are 141 listings for astrologers (with some overlap between the categories). In the Bay Area at large psychics are keen to cash in on tech’s spiritual awakening.