‘We have proven that we can run campaigns that result in change within an industry’.
The release of the ‘dark side of the dairy industry’. video has a similar goal.
‘All that we wanted to get out of this campaign was an awareness that there is a darker side to the dairy industry – that animals do suffer’.
Kriek said he never suggested what was seen in the footage ‘was representative of the whole industry because we only filmed at one slaughterhouse – the only one they [Farmwatch] went to’.
‘All we can say is that’s the first place we followed the truck to and put the camera up.
‘Is it happening at other places? Could be. Is it happening at most places? Probably not’.
Kriek said if there was a consistent denial from the dairy industry that there is a problem and if the workers in the video – who have been dismissed – are used as ‘some sort of scapegoats’ then SAFE and Farmwatch will do more filming to expose those not following Government regulations.
In response to the uproar following this campaign, Kriek said SAFE’s main aim was to raise awareness of how the dairy industry operates and its flaws – as well as getting people talking.
‘While it is easy to dismiss us as extremists and radicals and you know, in a way I don’t completely disagree with that – what I’m hoping for is that it will lead to some constructive debate.
The non-exploitation of animals is a radical view in a society that exploits animals to such a large extent’.