‘The UK had the lowest proportion of sugar in their drinks which kind of ties in with the fact that the whole taxation is working for them.
What they do in the UK is they pass that sugar tax on to manufacturers.
So the manufacturers have been reformulating the beverages in the UK to avoid the sugar levy’.
It makes more sense than taxing consumers – Chepulis said.
‘Otherwise you’re just passing that tax on to the people that can least afford it.
It’s much better just to have a product that is healthier to begin with.
People are still going to drink it’.
But for manufacturers it’s all about selling – Chepulis said.