You’re not paranoid – you really are being followed more online.
(ed: i would just like to confirm that whoar.co.nz has never and will never ‘track users’..eh..?..we don’t go for that sorta thing..)
A study that looked at web tracking over the last 20 years found that at least 75 per cent of the world’s 500 most popular websites contain web trackers – up from fewer than 5 per cent in 1998.
‘The number of trackers have increased – the ability of the top trackers to track you across sites has increased and the complexity of the trackers has increased’ said Adam Lerner – a security and privacy researcher at the University of Washington and one of the study designers.
The researchers used a unique internet archive – the Wayback Machine – to look at third-party tracking code used on websites over time.
These-third party trackers first appeared in 1998 and their use has been rising almost continuously ever since.