And so Canada – land of wholesome outdoor sports and apologising profusely for things that weren’t your fault is undeniably having a moment.
The rest of us are finally catching up with what keen skiers and those bearded London hipsters who spent most of last year dressing like lumberjacks must surely have known for ever: Canada is nowhere near as boring as it looks.
Like Barack Obama before him there’s something made-for-social-media about Trudeau.
And as with Obama there is a fear that it can only end in crushing disappointment – that it’s all too good to be true – that there may be little of substance behind the slick photo opportunities – that as the son of a former prime minister himself Justin Trudeau makes a strange kind of poster boy for a more egalitarian Canada.
But Trudeaumania isn’t just about him – it’s about the country he represents.
Who else is still pulling off the whole hopey-changey thing – still surfing a wave of sunny progressive feeling when the US and much of Europe are increasingly convulsed with rage against either poor migrants or privileged elites or both?
While Britons contemplate a supposedly ‘kinder gentler politics’ of the left that turns out to come garnished with vicious personal attacks and repulsively antisemitic undercurrents – lucky old Canada gets a photogenic ex-snowboarding instructor calmly explaining why it’s not so mad to run a deficit.