Twitter’s users create the company’s value.
Doesn’t it make sense for them to share ownership?
With a user base topping 300 million subscribers Twitter is one of the world’s most popular social media tools and an increasingly important way to relay information across the globe in real time.
But the 11-year-old micro-blogging platform has been a money-losing scheme for investors.
Slowing user growth – declining revenue growth and unprofitability has driven the company’s stock price from a peak of $66 a share in early 2014 to $18 today.
Twitter might not be earning much respect from Wall Street, but its users find tremendous value in it.
Ironically it’s the work users put into the platform — for free — that determines the value of the company.
So if Twitter users are creating the company’s value perhaps they should have a bigger stake in its future.
That’s exactly the idea that some tech activists have.
A small group of shrewd Twitter users and shareholders have come up with proposals to fundamentally restructure the way Twitter is controlled – to turn the company into a public service by removing the need to feed investors’ ceaseless appetite for hitting quarterly growth benchmarks.