(ed: this is the first of a wave of i-can’t-believe-it’s-not-meat vegan alternatives to animal flesh – that are heading our way..
and even though it has been so long since i ate flesh i no longer desire those tastes/textures – and in fact am mildly repelled by them – i do welcome their arrival..as offering cruelty-free viable alternatives to animal-flesh..
and of course these new plant-based/healthy/cheaper alternatives to both meat and dairy/cheese..will cause major disruption to the new zealand animal-based export-industries – and just how that will play out is as yet unknown..
but ‘play out’ it will..)
Seth Goldman’s Beyond Burger patties are the first plant-based product to be sold in the meat aisles of the supermarket chains Whole Foods and Safeway.
Goldman’s company Beyond Meat took a scientific approach to recreating the texture of meat – which makes up so much of its taste, he says.
They took an MRI of a hamburger and looked at its interwoven protein and fat structure.
‘Most of the veggie burgers out there basically say ‘Let’s out a bunch of grains together and find a way to bind them and not really focus on what happens when they get heated – which is usually they dry out’.
In Beyond Burgers fats and protein are bound through an extrusion process to create a pattie that has no cholesterol – half the saturated fat of hamburger and is soy-free.
The burger’s main ingredient is Canadian yellow pea.
It also contains coconut oil and canola oil – beetroot juice for colour – bamboo fibre and potato starch for binding and some flavouring.