There is a tendency to think of music videos as originating in the Eighties – the era of MTV and Michael Jackson’s Thriller – when every major single would be accompanied by a short film – marrying music with visuals in ways intended to enhance the song and market the artist’s image.
But like with so many pop innovations The Beatles got there first.
The newly released Beatles 1+ DVD features 50 promos of the Fab Four- sweeping viewers from a charmingly static black and white mop top performance of Love Me Do in 1963 to a full colour windswept wild and funky romp through Don’t Let Me Down on the roof of the Apple building in 1969.
No other recording artists of the era accrued anything like this kind of visual record.
‘It was very unusual at the time’ notes Sir Michael Lindsay-Hogg who directed Beatle promos for Paperback Writer – Rain – Hey Jude and Revolution.
‘They weren’t thinking about the future – no one envisioned MTV’.