If we can’t teach people to identify misinformation or stereotypes and demand better from media- then the same forces that have contributed to our current lack of diversity will keep their stranglehold on power and popular narrative. Harmful media messaging must be called out for it to end – and the producers behind that content need to understand that it’s no longer acceptable.
This means we need to be better at raising critical thinkers and apt communicators in a digital age – and that’s where the MediaBreaker comes in. The MediaBreaker is a first-of-its-kind – free – cloud-based video remix tool developed by The LAMP – a New York-based nonprofit organization where I have worked since 2008 – that allows users to talk back to mass media in a critical way.
You’ll notice that the video is not super-slick – and that is by design. As an education organization focused on critical thinking about media – The LAMP has always focused on process over product – or more succinctly – we’re not trying to make the next Martin Scorsese or Steve Jobs. Rather we’re trying to foster a generation of junior Jon Stewarts –
– by which we mean young people who can not only critique and deconstruct media messages – but who can synthesize and share their ideas through cogent original media remixes.