Rejoice – rejoice womankind! There is now a magic drug that will make sex desirable. Again. Or for the first time. I can’t name here the already-existing drugs that have such an effect because they are illegal and who knows what would happen if people took them? (In fact they have done for decades.) But never mind – this new magic drug has just been legalised in the US, having been approved by the US Food and Drugs Administration. Flibanserin has just passed an FDA advisory committee stage at the third attempt – so will soon be on the market. It will be sold as Addyi and is produced by Sprout Pharmaceuticals, which has been pushing what has been dubbed ‘the female Viagra’ for some time.
The tablets are of course pink because women like pink pills and not blue smarties as we are silly like that. ‘Pink Viagra’ has been the holy grail of the drugs industry. Let’s face it it’s the holy grail of all kinds of cultural imaginings: the magic substance that makes women who mostly can’t be that bothered with sex suddenly crave it. Even with their own partners! No drug can guarantee this obviously. Years ago when I worked in a health food shop in Manhattan I was always shocked by the number of men who asked me to sell them something to: ‘Make my wife … you know? Like it’.
But I still flogged them any old combination of herbs and vitamins because I was working on commission. I was hard of heart and short of money.
(ed:..and it gives a whole new meaning to a common ailment of part of the (obvious) target-audience..the elderly..
‘are you addyled?’..