A lie travels halfway around the world while the truth is still putting on its shoes.
That saying has been on my mind lately as I’ve watched Wayne Pacelle barnstorm the nation promoting his new book The Humane Economy: How Innovators and Enlightened Consumers are Transforming the Future of Animals.
On talk show after talk show Pacelle – the CEO of the Humane Society of the United States (HSUS) has been telling American consumers a lie they seem eager to hear – which is that they can have their meat and their consciences too.
In truth they can’t.
But that hasn’t kept Pacelle from spreading the myth of ‘humane’ meat—and with it the myth of ‘compassionate’ capitalism, too.
Back in 2011 Pacelle got together with his friend John Mackey – the libertarian union-busting owner of Whole Foods to create the Global Animal Partnership (GAP) – a truly Orwellian effort that brought one of the world’s largest retailers of meat under the same roof as the world’s largest animal welfare organization.
Pacelle invited Mackey and Missouri hog producer Joe Maxwell – a killer of some 50,000 pigs a year – to sit on the Humane Society executive board..
appointing Maxwell–a man who has said he believes God gave us other animals to dominate—Director for Rural Development and Outreach at HSUS. (Maxwell was later made political director of The Humane Society Legislative Fund, the powerful lobbying arm of the Humane Society.)