A trendy new breed of capitalist promises efficient enlightenment but often delivers something very different.
Now there’s a new market maven in town.
He levitates on puffs of peace and profundity – eager to transform your soul-deadening slog through late-stage capitalism into an ecstatic trip to Nirvana.
Behold the zentrepreneur.
Rolling self-help – New Age mysticism – eastern religion – philosophical fads and crack marketing into one intoxicating package – the zentrepreneur proclaims freedom from the nasty business of business with blissful buzzwords: Belief – sustainability – consciousness – positivity.
The zentrepreneur can manifest as a management consultant Tony Robbins-style guru – business creator or yoga-obsessed executive who sees capitalism as a spiritual practice and employees as templates for enlightenment.